Livestreams, bad blood drive Katy Perry's 'Witness' to No.1

Mon Jun 19, 2017 3:08pm EDT
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By Piya Sinha-Roy

LOS ANGELES (Reuters) - After weeks of promotion, a 96-hour livestream and an attempt to end some bad blood with Taylor Swift, Katy Perry's "Witness" made its debut atop the U.S. Billboard 200 chart on Monday, the singer's third chart-topping album.

"Witness," in which Perry infused political themes into pop music, sold 162,000 albums, 51,000 songs and was streamed more than 19 million times in its opening week, totaling 180,000 album units, according to figures from Nielsen SoundScan.

The Billboard 200 album chart tallies units from album sales, song sales (10 songs equal one album) and streaming activity (1,500 streams equal one album).

Perry's promotional tour included numerous performances, interviews and a four-day livestream on YouTube before the album's release.

In one interview, Perry said she was ready to bury the hatchet on her long-running feud with Swift.

Swift has yet to respond, but she released her back catalog to streaming services on the same day as Perry's "Witness" release in what was widely seen as a bid to steal Perry's thunder.

On Monday, Swift's 2014 album "1989" climbed to No. 31 on the Billboard 200 chart on the strength of nearly 19 million streams, just under the streaming figures for Perry's "Witness."

Perry became the second solo female artist to top the Billboard chart this year, following on last week's No. 1 debut from Halsey.   Continued...